Welcome to Solo Brand Builder
Building a personal brand shouldn't feel like shouting into the void. Yet here we are, all trying to figure out how to stand out in an increasingly noisy digital world.
Ten years ago, I did something that made my accountant question my sanity: I sold my successful UK consultancy to go solo.
I'm Richard , and that "crazy" decision turned out to be the best move of my career.
The Plot Twist
While most people were scaling up, I scaled down. Why? Because I realized that running a consultancy had become less about doing the work I loved and more about managing payroll, chasing clients.
Going solo changed everything. In the past decade, I've worked with innovative companies from Helsinki to Dubai, advised tech startups and Fortune 500s, and eventually found myself setting up base in Estonia's thriving digital ecosystem. None of this would have been possible while I was tethered to a traditional consultancy model.
During the journey I managed to build 24k followers on LinkedIn on little effort and gain speaking opportunities and consultancy contracts in areas I love.
What You'll Get Here
Weekly Deep Dives Every Monday, I break down a successful solo brand's strategy – from indie creators to thought leaders. We examine what worked, what failed, and most importantly, why.
Tool Reviews & Strategy Guides Get practical guides and tools I use to turn my muddled mind in something that looks like a strategy. No affiliate links, no sponsored content – just honest analysis from someone who's tested everything.
Community Case Studies I’m looking forward to feature one subscriber's brand journey, complete with metrics, strategies, and lessons learned. (Want to be featured? Just reply to any email.)
Why Subscribe?
Free Subscribers Get:
Weekly strategy breakdowns
Access to our community discussions
Monthly trend reports
Why This Matters Now
The creator economy isn't just growing – it's fragmenting. What worked six months ago might be obsolete today. Platforms are constantly shifting their algorithms, new tools are launching weekly, and the noise level keeps increasing.
Staying updated isn't just about knowing what's new – it's about understanding what actually works for solo brand builders like you.
A Personal Note
I write this newsletter because I believe in the power of individual voices. Every week, I see subscribers transform from hesitant creators into confident brand builders. They're not just growing followings – they're building sustainable businesses around their expertise.
If you're ready to build your brand with intention and authenticity, join us. No fluff, no hustle culture, just practical strategies that work for real people.
What Subscribers Are Saying
"Alex's insights helped me grow my LinkedIn following from 2K to 20K in six months, but more importantly, it led to real client relationships."
Sarah Martinez, Tech Consultant
"Finally, someone who understands that personal branding isn't about becoming an influencer – it's about becoming influential in your field."
James Kim, Software Engineer turned Developer Advocate
Ready to Build Your Brand?
Subscribe now to join thousands of solo brand builders who get actionable insights every week. No spam, unsubscribe anytime.
Subscribe to get full access to the newsletter and publication archives.
